Embrace a naturally brighter smile with our ENAMEL PROTECT TOOTHPASTE. Featuring 1450ppm of fluoride, this beautifully clean toothpaste packaged in infinitely recyclable aluminium is designed by our dentists to be good for you and the planet. This precise dose of fluoride ensures optimal enamel protection, significantly enhancing your teeth's resistance to decay.

ENAMEL PROTECT TOOTHPASTE boasts four naturally sourced, high-grade stain removal agents, gently eliminating stubborn stains for a natural brightness. The result? A naturally whiter, noticeably brighter smile that radiates confidence.

SLS free, animal cruelty free, palm oil free and vegan certified.

We value science and sustainability equally. Our ENAMEL PROTECT TOOTHPASTE is delivered in 100% plastic-free fully aluminium tubes (everything down to the lid!). So you can just throw it into your recycling (no need to clean it out). We've ensured all our packaging is either refillable, compostable, or at the very least, infinitely recyclable.

For your convenience, upgrade to the ENAMEL PROTECT TOOTHPASTE subscription where we offer flexible purchasing options. Choose a single purchase or opt for our 4 month subscription plan that gets delivered straight to your door. Through your personal customer account, you have the power to add, pause, or cancel your oral care subscription anytime. With ENAMEL PROTECT TOOTHPASTE, dentist designed, beautifully clean oral care is now at your fingertips.