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Meet Your new favorite Toothpaste
Formulated by three practising UK dentists.
Every formula is developed and tested by our founding dentists using ingredients backed by clinical evidence, not trends. It meets the same standard they apply with patients every day.
No SLS, no harsh foaming agents, no artificial nasties. Just clean, actively beneficial ingredients that look after your teeth, your gums and the rest of you.
From the recyclable aluminium tube to the packaging, everything is 100% plastic-free. Better for your bathroom shelf, and better for the planet.
Proudly formulated and made in Britain to exacting standards, so every tube is consistent, high quality and fully traceable.
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Travel-friendly and plastic-free. Refill the jar, not the packaging.
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The best toothpaste wasn't on the shelf. So we made it.
As dentists, we were surprised by what goes into most toothpaste, and uneasy about the plastic it comes in. That's why we created a better toothpaste, with clean, proven ingredients and plastic-free packaging, to build healthier smiles for our patients and a healthier planet for everyone.
Clean formulations
Nothing to hide.
Everything to be proud of.
Every PÄRLA formula is developed to the same standard our dentists hold in their clinics, which means rigorous exclusion of anything that has no place in your mouth.
- SLS / sulphates
- Artificial dyes
- Microplastics
- Harsh abrasives
- Palm oil
- Parabens
Loved by thousands
Don't just take our word for it
★★★★★
"A cruelty- and plastic-free toothpaste that works really well"
I am so happy to find a cruelty- and plastic-free toothpaste that works really well. In fact, problems that I was having with slight gum inflammation have improved greatly since stopping my regular toothpaste and using this toothpaste.
★★★★★
"Plastic free, and it's British!"
Great product, and plastic free, and it's British! I'm a scuba diving instructor, and do a underwater beach clean, once a week!
★★★★★
"Glad to be part of this movement"
They are free of certain ingredients that can affect my oral health and free of plastic to protect the planet's health. It makes me feel glad to be part of this movement.
★★★★★
"My teeth have never been so healthy or white"
I have been using parla for some time now at least a couple of years my teeth have never been so healthy or white, I constantly get complimented on them and I always pass on the details for the company. Well done parla keep up the good work.
★★★★★
"My teeth have felt amazing and are actually whiter"
I was worried about the price but at age 57 I really wanted to get the best care for my teeth as possible so I purchased. It literally is fantastic and over the last couple of weeks my teeth have felt amazing and are actually whiter!
★★★★★
"At 74, nothing else has ever worked so well"
One of my front teeth was noticeably a shade darker, it us not now. Well pleased as at 74 nothing else has ever worked so well.
★★★★★
"Now I enjoy 2 minutes of happiness"
Gone is choking from excessive mint, gone is the excess froth, gone is the feeling that I was using a tube full of chemicals. Instead now I place a tiny amount onto my electric toothbrush and enjoy 2 minutes of happiness.
★★★★★
"Lovely taste, clean even overnight"
Having used normal toothpaste for years I am pleasantly surprised that your toothpaste is so good. No foaming , lovely taste and leaves your teeth and mouth feeling clean, even overnight
★★★★★
"Great taste and no horrid foam in your mouth"
Love these, great taste and no horrid foam in your mouth.
★★★★★
"I am also a dentist and will definitely be recommending these to my patients"
You can trust the dentists behind this. I am also a dentist and will definitely be recommending these to my patients.
★★★★★
"As a dentist, this is the only choice"
As a dentist worried about chemical use and sustainability this product for me is the only choice. Plastic free- sustainable and most importantly it tastes great and works .
★★★★★
"I recommend this for my patients, friends and family"
As a dental professional, I am always looking out for new products to recommend to my patients. I am really happy with the results and now I recommend this for my patients, friends and family.
★★★★★
"Changed my mouth life"
I have Lupus which affects my teeth and gums quite badly most of the time with pockets of inflammation. Parla has literally halted this in its tracks.
★★★★★
"My dentist has said my teeth have never been better"
I have genetically weak enamel and a strong bite which results in loosing back teeth (parts of them basically shatter every now and then when eating). Since using Parla Pro, my dentist has said my teeth have never been better.
★★★★★
"No tooth sensitivity and it's put the brakes on the fillings"
I've got heightened tooth sensitivity from perimenopause, my dentist noticed cavities appearing and advised switching to this version of Parla. It's worked excellently, no tooth sensitivity and it's put the brakes on the fillings.
★★★★★
"These are epic!"
Perfect for fresh breath on the go, give a really nice feeling on the teeth - I've been looking for a probiotic mouthwash for a while and these are epic!
★★★★★
"Confidence when speaking to people how fresh my breath was"
Lovely taste gave me confidence when speaking to people how fresh my breath was .
★★★★★
"The best mouthwash I had so far"
The best mouthwash I had so far. Tastes amazing, calmes down my sensitive gums.