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Continue shoppingDentist-designed, SLS-free fluoride toothpaste with xylitol and natural mineral polish for stronger enamel, cavity protection and a brighter smile.
Enamel Protect combines 1,450ppm fluoride with xylitol and a naturally derived mineral polish to give you the protection you expect from a great daily toothpaste, in a more considered formula. Fluoride helps strengthen enamel, protect against acid attack and prevent tooth decay, while the mineral polishing system gently lifts everyday surface stains for a brighter-looking smile.
And because what we leave out matters too, it's SLS-free, with a gentle coconut-derived cleanser instead of the foaming detergent that can irritate sensitive mouths. No preservatives, artificial flavours or colours, titanium dioxide or charcoal.
Designed by dentists and made in the UK, Enamel Protect is vegan and comes in plastic-free aluminium tubes. Modern everyday toothpaste, without compromising on the fluoride protection that matters.
Key ingredients
Full ingredients list
Glycerin, Calcium Carbonate, Aqua, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Limonene.
Apply a pea-sized amount to your toothbrush. Brush twice daily for 2 minutes, inside, outside, and the chewing surface of every tooth. Wait at least 30 minutes after eating before brushing.
Use morning and evening · Floss before brushing · Suitable from age 7+
Everyday use · Natural whitening · Decay prevention · Enamel repair
1450ppm Fluoride. 1,450ppm fluoride: clinically proven cavity protection. Strengthens tooth enamel and helps protect against acid attack.
Xylitol. A plant-derived sugar alternative that the bacteria behind tooth decay can't feed on, so it doesn't contribute to the acid attack that wears enamel.
Kaolin Clay. A gentle mineral abrasive that polishes away everyday surface stains, delivering natural whitening without the harshness of peroxide or baking soda.
Most whitening pastes use abrasives or peroxide that strip enamel to remove stains. Enamel Protect uses kaolin clay, a gentle mineral that polishes stains without compromising your enamel. It whitens by restoring, not removing.
Yes, it's designed as your everyday toothpaste. The fluoride and xylitol combination provides continuous decay protection, while the kaolin is mild enough for twice-daily use.
Yes. The formula is SLS-free and uses gentle abrasives, both of which reduce irritation for sensitive teeth. For significant sensitivity, try PRO Whitening with hydroxyapatite for added remineralisation.
It helps lift everyday surface stains for a brighter-looking smile, using a gentle mineral polish rather than bleach or charcoal. Use it twice daily as part of your normal routine.
Yes, the formula is non-abrasive relative to peroxide alternatives and safe for cosmetic dental work. It's the option our dentist-founders use themselves for everyday maintenance.
Absolutely love Parla! The delivery and purchasing experience was smooth and hassle-free. The toothpaste works really well, and the mouthwash tablets are strong, refreshing, and effective. I also love knowing I’m using clean, sustainable products that are better for my health and the environment. I’ll definitely be using Parla again and would happily recommend it to others. ⭐⭐⭐⭐⭐
Thanks so much for your excellent communication and for helping me with my order mishap (on my part). and I love the ethos of your company, and the quality of toothpaste you guys do is exceptional.
Thanks
Gone is choking from excessive mint, gone is the excess froth, gone is the feeling that I was using a tube full of chemicals.
Instead now I place a tiny amount onto my electric toothbrush and enjoy 2 minutes of happiness.
My teeth actually feel better. Thank you - typical Swedish quality.
Great Taste and texture overall great toothpaste
I like the toothpastes. They don't feel less cleansing than conventional toothpastes. Very fresh.
The lids are a bit fiddly but I love the metal tubes.
Teeth look whiter than before and my mouth feels clean and fresh. I hope to see more of this as I keep using. Very happy at the moment.
Great, love it!
Love it , much nicer than branded toothpaste . Waiting to see if any improvement in whiter teeth .
I love everything about this toothpaste:
No plastic packaging - tick
Has fluoride - tick
Made by a B-Corp company - tick
Made in the UK - tick
BUT it is quite expensive compared to other brands. For all the good reasons, but it would be nice to have it cheaper - more people would be able to use it.
Product great but the tube top is very “fiddly”
