ZERO PLASTIC. MAX RESULTS.
Toothpastes
Our first-ever plastic-free pastes are here - designed by dentists, powered by science, and crafted to elevate your daily ritual. Three formulas, one mission: PRO WHITENING, ENAMEL PROTECT, and BIO BALANCE.

SUBSCRIBE AND SAVE ON PASTE BUNDLES

switch it up
This is beautifully clean toothpaste - science-led, plastic-free, and naturally effective.Made with no added preservatives, no SLS, and no artificial sweeteners, our formulas are crafted to protect, brighten, and rebalance. Nothing unnecessary. Everything you need.
Our dentists have developed three formulas to target the most common oral care needs - without the harsh ingredients found in traditional pastes:
– PRO WHITENING: High gloss whitening and remineralise and strengthen enamel for a brighter smile, all whilst combatting sensitivity.
– ENAMEL PROTECT: Everyday protection against dental decay with no harsh chemicals or additives.
– BIO BALANCE: Supports a healthy oral microbiome with advanced oral probiotics - perfect for fresh breath and gum health.
Not sure which to choose? Try them all in our trio bundle.
Both the tube and lid are made from aluminium — which means they’re infinitely recyclable.
Just squeeze out every last bit of paste, rinse if needed, and pop them in your household recycling.
Want to make sure nothing goes to waste? Use our PASTE PRESS to get every last drop before you recycle. It’s designed to help you do good for your mouth and the planet.
Yes — you can subscribe to our 3-pack bundles, delivered every 4 months so you never run out of paste again.
You'll save 15%, and you can amend, pause, or cancel anytime. No stress, no plastic, just a beautifully clean routine on repeat.