“Whiter, brighter”
No harsh chemicals and yet my teeth are whiter and brighter than they've been in years.
Heather C.
★★★★★
The why
Your skincare is clean. Your toothpaste isn't.
Most whitening forces a choice: whiter teeth or healthy enamel. We built the formula that refuses to choose.
No peroxideNo bleachEnamel-first
How it whitens, with your enamel, not against it
Remineralisation, not bleaching
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Hydroxyapatite. 97% of your tooth enamel is hydroxyapatite. We put it back, polishing the surface and supporting remineralisation, so teeth brighten without bleaching.
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1450ppm Fluoride. The clinically proven level for enamel protection. Not stripped out in the name of 'natural', kept in, because the science backs it.
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Nothing it shouldn't have. No peroxide, no bleach, no charcoal, no PAP, no SLS, no microplastics. The free-from list is as considered as the formula.
9,000+ people made the swap.
“No more sensitivity”
It only takes two minutes, doesn't create any sensitivity and my teeth are whiter. No more of those annoying strips.
Marianne B.
★★★★★
“Dentist clean”
Leaves teeth feeling dentist clean. Only need a small amount each use so I know this will last.
Morti
★★★★★
The questions everyone asks
Yes, gradually, in 4–6 weeks. It lifts everyday surface stains and supports enamel restoration through remineralisation, not bleaching.
Peroxide whitens by oxidising, which is what drives the burn and sensitivity. Hydroxyapatite brightens by restoring enamel instead. Different mechanism, no compromise.
Most people notice a difference within 4–6 weeks of daily use; full effect at 8–12 weeks. Spit, don't rinse, it gives the hydroxyapatite more contact time.
Whitening done properly
Make the clean swap.
Enamel-first whitening, designed by dentists. 10% off your first order.
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